Rusconi’s past is one of a dedication to work and skill that began in the difficult post-war era, evolving into an enterprise strong enough to play a key market role as a sector leader and mouthpiece for the great Italian talent for innovation.
Felice Rusconi was born in 1911, and was honoured with the Cavaliere del Lavoro decoration for his dedication and entrepreneurial spirit. He founded one of the top businesses operating in the production of cements and in construction. From his first plant, comprising just a furnace and a wooden shack, to the Caravate cement works, a shining example for other similar industries. The development of the business testified to an ability to interpret the country’s social and industrial changes correctly.
Felice Rusconi chanced on a small marl pebble near Caravate, a small hill town at the mouth of the Cuvia valley, and it was this pebble that inspired his industrial dream, today as strong as ever. What he found instigated the development of an entire geographical area and left an indelible mark on the urban fabric of Milan and Varese, firstly during post-war reconstruction and later during the economic boom.
Thanks to investments in technology development, constant protection of the surrounding environment, the construction of important buildings that today distinguish the city of Milan, from Piazza San Babila and Vittorio Emanuele to Piazza Diaz, Felice Rusconi and his son Noè were able to build solid financial foundations and grow the expertise required to guarantee the development and evolution of their business.
In 1974, Cavaliere Felice Rusconi decided to establish the Fondazione Anna Villa e Felice Rusconi, recognized as a charitable trust in 1975. Since then the foundation has been working to uphold training and experimental research in the biomedical field, providing bursaries for this purpose, fostering cultural debate and funding philanthropic schemes.
Nowadays, after more than half a century of activity, from that first pebble in Caravate to the most recent phase of conversion to activities that lean to international property development and visual arts, the second and third family generations lead the group and contribute to confirming the Rusconi name as a byword for quality in enterprise and an enlightened market vision.